We will need
you to send the Web Wizzard
photos and text to be used in creating
This is easier
than you might think. Looking at the sample that you are basing your
site on you can easily see the types of photos you will need. Most
any digital camera will suffice to produce photos that will be adequate
for use on your website. It is NOT necessary to hire a professional
photographer to take your web photos.
Here are some tips for
taking your photos.
- It is not necessary to take very
high resolution photos. We request that the photos be sent to us
at around 300 dpi so that if we need to do any editing we have some
leeway but will do the best we can with what you send. The photos
you send us will ultimately be reduced to 72 dpi.
- When photographing anything it is important to keep
the camera level (unless you are intentionally shooting for an effect).
Looking through the view finder or on view screen find something that is horizontal
or vertical as a clue that you are holding the camera level. A row
of windows or the side of a building for example.
- Hold the camera steady. Cameras with a view
screen are almost impossible to hold steady while pressing the shutter
button. It is the natural tendency to hold these cameras out in
front of you and that is a very unstable position. Find a way to
brace the camera.
- Set the camera down on a railing.
- Hold the camera against a tree or anything else
- If the camera has a viewfinder that you can look
through use it, a camera braced against the face is fairly
- When taking pictures of people it is a tendency to put the
person's face in
the center of the frame. Don't! There are two types of
people pictures, head shots and body shots. In head shots you need
the top of the head to be near the top of the frame and (generally) only
show down to the shoulder area. Remember this rule: The top
of the head can be out of the frame but not the bottom.
When doing body shots there is
rarely a reason to include anything below the waist. Think of the
right below the elbows as the cut off point. An exception would be to extend the
picture further down to include the hands. If so, the hands should
not just hang down. They should do something like hold a book or
something. If including the hands
try to pose them so that are mostly edge on to the camera and stay away
from them being flat to the camera. (This is a general rule and
not an hard and fast rule.)
- Usually when photographing a building you want be
sure to include all of the building. It is very easy to let part
of the building slip out of the picture. This is not a hard and
fast rule. Large buildings may be impossible to photograph in one
shot. In other cases as shot on an angle leaving out part of the
building might look more appealing. When shooting a good rule of
thumb is to shoot, shoot, shoot. Then sit back and decide what
will best give the impression you want to convey.
- When photographing a building it is most important to
make sure that the camera is held level unless you are deliberately
creating an effect. If you are photographing a tall object and
have to tilt the camera up to get it in the frame be aware that the
picture will be distorted. Photograph a tall building standing so
the camera is pointed up at an angle. When you look at the picture
you will see the sides of the building tilt toward the center.
When doing your shooting experiment. Breaking a rule might give
you a dramatic photo to use.
Here are some tips for
- It is not necessary to be
extremely verbose (unlike, they tell me, I am).
- This may sound silly, but somewhere on your website
be sure to include the company name, telephone number, fax number, web
address, email addresses for each department and or each department
head, or even every employee. I suggest including your street
address, too. Remember, not every person finding you on the web
will be across the country. Some will be just down the street.
For many companies (restaurants for example) not having your street location
would be self defeating.
- Everything you say on your website should do one of three things; 1-Tell the visitor what problem you
can solve for them (are they hungry or do they need tires for their
car). 2-Tell the visitor how you can solve his problem (represent him
in his court appearance or repaint his house). 3-Tell them why
they should give you their business (no one is better at what you do or
your prices are the best he will find [both of these in the case of the
- Make the "About Us" page (if included) person centric. People
want to feel like they know the people they do business with. It
will help build loyalty. If your business has one or two owners do
a bio on them including pics. If you are a larger business you
might focus on the business philosophy as implemented through the
managers eyes while including his photo.
- If you have a small staff it can be great to have a page with each
employee's photo and a short bio. If you include their title, email
address, and direct phone number (phone number optional) your customers
will know who to order from or who can solve their problem. We
suggest you only use first names.
We will need
every word that you can think of that describes your business. Not
only that, we need every two, three, and four word phrases that describes
Lets pick a
business to use as an example. I'm going to use the one I've been
using, Attention to Details (you didn't think I was going to change now,
did you?). Hidden in the underbelly of your website all those words
and phrases will be inserted in a way that the search engines can use to
rate your website.
As I told
you before, and I suspect you checked out for yourself, Attention to
Details is one of the highest rated auto detailing websites when you
search for it in Jacksonville. The reason? The descriptive
words used and how they are used. That is the secret all those
people are selling when they promise you great website placement on the
As for Attention to Details, here are
the descriptive words they use:
Attention to Details, automobile
Detailing, Jacksonville, auto detail, auto, Jax, beach, beaches,
automobile, Detail, Detailer, Seminole, Sawgrass, Ponte Vedra, wax,
polish, car polish, Jacksonville, Florida, Jax, Detailer, Detail, Auto,
Mobile Detailing, Brunswick Ga., Georgia, Auto Detailing, Auto Polishing,
Auto Washing, Auto Cleaning, Automobile Waxing, Automobile Detailing,
Automobile Washing, Automobile Cleaning, Car Waxing, Car Detailing, Car
Polishing, Car Washing, auto detail, Car Cleaning, Washing, Motercycle
Cleaning, Cycle Waxing, Cycle Detailing, Cycle Polishing, Cycle Washing,
Cycle Cleaning, Bike Waxing, Bike Detailing, Bike Washing, Bike Cleaning,
Boat Waxing, Boat Detailing, Boat Polishing, Boat Washing, Boat Cleaning,
Detailing, Washing, Motor Home Waxing, Motor Home Detailing, Motor, RV,
R.V., RV's, SUV, Home Polishing, Motor Home Washing, Motor Home Cleaning,
Automobile detail auto detailing Co. located in Jacksonville Florida,
Jacksonville Beaches, Brunswick Ga., Georgia, Mobile auto detail that
comes to you. Water & Electric onboard. Services Jacksonville Beach
& the Beaches, wash your car, auto restoration, Attention to Detail
Auto Detailing car wash, Jacksonville Beaches, Brunswick Ga., Georgia, RV,
I'll bet you
wouldn't have guessed there were so many ways to describe the detailing
business. So when you set down to make your list don't hurry.
In the end that list just might be the most important part of the whole
secret. If there are good search words in your list that are often
misspelled, they should be added in the misspelled form. Do not over
If you have
questions about any specific problems or changes you want, the
(click here) is as close as an
email. In many cases simple changes can be accommodated at no
additional charges. While the Economy websites are based on one of
the samples, it is our desire that your site be unique. And
remember, our Economy Packages are simply a starting point. We can
add anything you wish to your site. See the Extras page for pricing.
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